Reaching iGens with the Truth about Sexual Health

Millennials are aging and now we need to reach another generation of young people with the truth about sexual health. The generation that follows Millennials goes by several different names including “Generation Z or Gen Z”, “Homeland Generation” and “ iGen”.1 The tag iGen gets its name from iphone, ipad, etc. The birth years of this generation begins roughly at 1996 and continues to the present. This is a generation that does not remember September 11, 2001 and is probably the first truly tech-dependent generation.2

The Center for Generation Genetics has been conducting research on the iGen generation as a business and marketing venture, but has also shared information about the newest generation online through articles and a Ted Talk.  Here is how one article contrasts iGens with Millennials:

“One key difference from Millennials: Most members of iGen or Gen Z don’t remember a time before social media. As a result, they tend to live much more of their entire lives – from interacting with friends and family to making major purchases-online and via their smartphones. This could have profound implications for everything from their relationships and how they learn to virtual reality training and problem-solving.”2

Many of our sexual avoidance educators are already incorporating technology into their curricula. Medical Institute (MI) has videos available that can be used with any curricula. Videos such as “Sex is not a Game” can provide an attention-grabbing introduction to a class. The short videos of “Sasha’s Story” are great conversation starters.  The “Faces of the Issue” videos bring a sense of reality to concepts taught in sexuality classes. Both the Sasha’s Story videos and Faces of the Issue videos can be accessed at no charge via our website (www.medinstitute.org ). Sex is not a Game can be purchased through our online store and is available now in both DVD and digital download formats.  Our STD Wizard (www.stdwizard.org ) is an excellent online resource for students who have engaged in sexual activity to discover their need for STI testing anonymously.

Since so many young people learn about a variety of subjects from YouTube and Vimeo videos, MI wants to take the same medically accurate scientific information found in our brochures and articles and re-format it into short, attention-getting videos.  Although video production is a costly venture, there is a great need to counter the abundance of wrong information floating around in cyberspace with scientific and medical facts. MI hopes to release its first video “brochure” by the end of 2016.

Which Medical Institute brochure would you like to see on video? We would love to hear from you!

 

References:

  1. Wikipedia: https://en.wikipedia.org/wiki/Generation_Z
  2. 2. The Center for Generation Kinetics, “Top 10 Gen Z Questions Answered” http://genhq.com/igen-gen-z-generation-z-centennials-info/
 

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